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What the audit checks
- Links: pages returning 4xx or 5xx errors and pages that link to broken URLs.
- Metadata: missing or duplicate title tags and meta descriptions, and titles that are unusually long or short.
- Content structure: missing H1 headings, multiple H1s and longer pages without H2 subheadings.
- Indexability: URLs blocked by robots.txt or noindex, canonical problems, and whether robots.txt and an XML sitemap were found.
- Images: images without alt text.
- HTTPS and redirects: certificate validity, HTTP to HTTPS redirects, links to HTTP URLs and redirect chains.
For a walkthrough of fixing these issues, see how to run a basic SEO audit.
How the free audit works
When you start an audit, DataForSEO's OnPage crawler visits up to 25 internal pages of the site, starting from the home page, without running JavaScript. The results usually arrive within a minute. Each issue is labelled as an error, a warning or a notice, and grouped by category.
The on-page score is DataForSEO's own 0–100 optimisation score for the crawled pages. It is useful for tracking changes over time, not as an absolute grade.
Privacy and your data
- Unlike our browser-only writing tools, this tool needs a server: the website address you enter is sent to WriterFlowLab's server and to DataForSEO, our SEO data provider, to return these results.
- The website address is not added to the page address, saved in your browser or sent to Google Analytics. Our analytics only record that a search happened and which tool was used.
- DataForSEO's crawler visits the site's public pages. The site address and the finished report are kept on our server for up to seven days, and a completed report may be shown again for 24 hours if the same site is audited.
- To apply the free daily limit, our server keeps a one-way hashed version of your IP address (not the address itself) for up to three days. No account or email address is needed.
Like the rest of the site, this page also uses Google Analytics and Google AdSense, as described in our privacy policy.